VISIBILITY WITH ADDED VALUE
RECOMMENDED READING PARTNERNEWS STUDY RESULTS SURVEY REFERENCES MARKETNEWS COMMENTS INTERVIEWS INFOGRAFICS AV-CONTRIBUTIONS
CONTENT WITH TARGETED BENEFIT WITH ARS PUBLICANDI
MORE COVERAGE WITH OWN MEDIA
Print Media lost its monopoly position for creating and disseminating content in the age of Internet and Social Media. Content Marketing reaches the same target group via own channels.
REACH TARGET GROUPS
– target group oriented content
– the corporation as publisher of its own messages
– content seeding: sprinkle content into target groups
– publishing on own channels: websites,
newsletter, customer magazines, blog, social media
– entice and retain with publications
– position firmly as reputable expert
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