CONTENT WITH TARGETED BENEFIT WITH ARS PUBLICANDI

MORE COVERAGE WITH OWN MEDIA

Print Media lost its monopoly position for creating and disseminating content in the age of Internet and Social Media. Content Marketing reaches the same target group via own channels.

REACH TARGET GROUPS

– target group oriented content
– the corporation as publisher of its own messages
– content seeding: sprinkle content into target groups
– publishing on own channels: websites,
   newsletter, customer magazines, blog, social media
– entice and retain with publications
– position firmly as reputable expert

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