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ADVERTISINGDESIGN

ADVERTISINGDESIGN

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PERSUASIVE ADVERTISING WITH ARS PUBLICANDI

PERSUASIVE ADVERTISING

First impressions count but only the second are convincing. Therefore well designed advertising always appeals emotionally as well as contentually.

ADVERTISING EFFICIENTLYIN WORD AND PICTURE

– target group oriented communication
– stand out from other advertisement
– draw attention to the key message
– focus advertising message
– call to action
– motivation to establish contacts

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