STAND OUT AND STAY PRESENT
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PERSUASIVE ADVERTISING WITH ARS PUBLICANDI
First impressions count but only the second are convincing. Therefore well designed advertising always appeals emotionally as well as contentually.
ADVERTISING EFFICIENTLYIN WORD AND PICTURE
– target group oriented communication
– stand out from other advertisement
– draw attention to the key message
– focus advertising message
– call to action
– motivation to establish contacts
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